Saturday, December 12, 2009

Is SEO a Myth? Read ON...

What about Niche?

Most come to the conclusion that niche and high  keywords help your search optimization. Truth is that high density keywords may or may not be a great SEO tactic. Most keywords that are too high density do not get picked up by search engines particularly when your content is not "quality" content. Niche blogging does help improve your Search Engine Optimization (SEO) but it all depends on how interesting your blog entry is about your niche.

Most niche blogging, especially those that promote a products or advocacies are frankly boring. Thus, people do not search for particular niche subjects. In fact, more often than not, they would rather search for interesting, odd or DIY subjects. DIY blogs , particularly those with the instructive videos, do get indexed first. Getting indexed first however does not mean that people will search for you, unless your subject is interesting enough.

SEO is not a Simplistic Process

So, you've finished your blog entry and you've done your SEO for the month  and you're through. What next? There is always the need to update. One month is really too quick. You have to update regularly. After all, even when you look at SEO page rankings, there is no guarantee that the same keywords about a popular subject today will be the same as next week. Even submitting to search indexes doesn't guarantee that you'll top the search engines. Content relevancy is a better method. Also, when other websites link to you, it does help.

What about Getting a Word Press Site?

Transferring your site to a Wordpress site, doesn't guarantee you that your SEO ratings will improve. It doesn't really make any difference. It isn't where you put your blog as much as what is in your blog which counts. Wordpress may be a great blog tool but it doesn't improve your blog's ratings if your content is completely uninteresting or doesn't give anyone quality information. In fact, there is also the myth that a flash site doesn't rate too much when it comes to SEO which is partially true. Though flash sites may not be content rich you can still have SEO advantage by trying to use rich keywords and making your flash site interesting enough.

Other SEO myths include the use of extremely high density keywords. Most search engines do detect too much of the same keywords and consider it "keyword spamming". A 3% density is good and a 4% is acceptable. Too much use of the same keywords also tend to affect your content quality thus driving away both traffic and the search engines from indexing your site.

What about meta keywords tags? That's one of the biggest SEO myths. This used to be true in the 1990s but this isn't true today. In fact, the earliest to drop the meta keyword tag indexsing was google as early as 1998. Alta Vista dropped meta tags in 2002 and all the search engines followed. Thus meta keywords tags do NOT matter at all today and neither do they matter at all when we talk of SEO.

What about SEO and Internet Marketing?

Some believe that SEO has little to do with internet marketing. In fact, some eve suggest that the best way these days to market a product over the internet is to use social networks rather than depend on SEO. Multiply, a social network, manages to have organized the "multiply sellers" and they're certainly selling well.

Bottomline : SEO is important but it still depends on the relevancy of your content. Content, indeed is KING!



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